![]() As we integrate Cloud Studio we can now offer this efficiency at a scale and unlock organizational productivity. Prashant Mehta, global chief product and delivery officer, creative, dentsu, says: “Our over-arching strategy for Content Symphony has always been to enable a seamless experience for our internal teams and our clients. ![]() Microsoft Azure was chosen for its security features, stability, scalability and innovations, as well as Microsoft’s ambitious sustainability commitments. With the addition of Cloud Studio, Content Symphony is advancing the evolution of a truly connected production supply chain that cuts across geographical and operational silos to enable greater reductions on time and wastage, as well as a clear increase in brand consistency, visibility, productivity and ultimately, return on investment. Since its launch in early 2020, Content Symphony has been underpinned by a cloud-based technology ecosystem and an integrated collection of modules designed for operational excellence and best-in-class marketing execution at scale. The dentsu Cloud Studio integration into dentsu’s Content Symphony platform is set to be completed by the end of 2022 and will allow for speed, flexibility, and the ability to widely distribute work, enabling a truly orchestrated creative production experience for clients. This solution seamlessly unites the tools, talent and assets needed to enable global talent to collaborate in real time on content including 3D, VFX, Video and Digital, pushing creativity and innovation for clients.ĭentsu Cloud Studio will help drive more efficiency & effectiveness for clients by seamlessly leveraging dentsu’s global creative network while supporting dentsu’s sustainability goals. Built in collaboration with partners such as Microsoft, Adobe (Creative Cloud) and AI computing specialists NVIDIA (omniverse), dentsu Cloud Studio delivers frictionless efficiency at scale. Targeted ads were used to increase visibility and the Facebook fan base, while Twitter and LinkedIn audiences grew organically.Īt the same time, monitoring local media and social channels for negative stories that bubbled up before the department was aware allowed for a thoughtful, proactive approach to crisis management and media relations.Dentsu International today announces the next generation of studio production in the cloud with the launch of dentsu Cloud Studio. ![]() ![]() By determining the messaging that resonated well and amplifying it, was able to drastically shift the tone of community engagement while making large gains in audience size. With a mandate by the city government for the department to improve its standing in the community by revamping its communication strategy, the Public Information Officer and worked together to develop a plan that used owned and curated content on Facebook, Twitter, and LinkedIn to shape the agency as a helpful advocate for the region’s citizens.Īfter an initial audit of the department’s social media presence and online reputation challenges, performed a series of soft A/B tests on posts, tweets, and advertisements across Spanish and English language audiences.
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